Portfolio
February 2026
Building a High-Conversion Tech Talent Pipeline
Delivered a new tech talent pipeline for a Fortune 100 company after two prior failed attempts, achieving over 70% conversion. Research-driven design revealed candidates valued skill growth and ethical practices, guiding a successful product launch in just three months.
Lead UX Designer & Researcher / UX Manager
ROLE
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Unexpected Alumni Personas drive Digital Transformation Vision & Strategy
Uncovered two personas, Ambitious Ashton and Busy Brooklyn, through 1:1 interviews, and validated with quantitative data analysis. After years of debate, the personas allowed the organization to land on top business goals and desired digital product purpose Ashton and Brooklyn's unfilled needs and existing behaviors.
Lead UX Researcher / Digital & Design Director
ROLE
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Turning $300K Loss into Multi-Year Sales Success
Reversed $300K in annual sunk costs by uncovering that 85% of sales pain points were process-driven, not technology-related. Launched a multi-year transformation grounded in human-centered research, technology backlog analysis, and digital enhancements to unlock ROI.
Lead UX Researcher / Digital & UX Director
ROLE
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Design Sprint Delivers 55% Better Intranet Usability
Facilitated a four-day design sprint in Mumbai, producing three executive readouts and improving intranet usability: 55% increase in findability and 38% more required content identified.
Lead Information Architect & Reseacher / UX Manager
ROLE
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Setting a New Standard for CEO Board Recruitment
Redesigned Liberty Mutual’s digital experience for recruiting Fortune 100 CEOs, surfacing five key selling points previously buried in PDFs. External consultants noted the approach as “unique” and potentially trend-setting.
Lead UX Designer & Researcher / UX Manager
ROLE
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AI-Powered Matching: 92% Faster, 100% Compliant
Reduced internship matching time by 92% (58 minutes to 4.5) through AI-driven process redesign, while improving staff satisfaction from 3/5 to 5/5 and maintaining EEOC (U.S. Equal Employment Opportunity Commission) compliance .
Digital & UX Design Director
ROLE
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Digital Redesign: Cutting Document Validation Time by 65%
Reduced document validation time by 65% (95 to 33 seconds), saving 10.5 weeks annually across enrollment teams and improving compliance for 24K documents processed each year. Reframed business ask to store documents in a secure way into a process, data, and digital redesign that unlocked business value and allowed enrollment to reinvest time in pipeline retention.
Lead Designer / Digital & UX Director
ROLE
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To learn more, reach out to Alison for full walk through including eteam walk-through
Information Architecture: Saving HR Time with Increased Employee Confidence and Self-Service
50,000 employee intranet redesign that empowered employees with direct access to common HR needs. Researched and designed an Information Architecture that had an extremely high 84% success rate for findability, confidence, and reduced the average number of clicks to access content from 4.3 to 2.8 clicks.
UX Design & Research Manager
ROLE
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Impact Beyond UX/UI
Freeing Program Managers to Focus on Student Success
Lean analysis revealed that 29% of Program Manager tasks were non-value-add, diverting time from critical student engagement and retention activities. Findings informed process improvements to maximize time spent on high-impact interactions.
Pivoting Early to Ensure Enrollment Success
Pivoted early after usability testing revealed major gaps in selected technology—only 6 of 12 top tasks were successful. Shifted to a new tool in one month, increasing successful task completion by 50% with a pathway to 100% task success and avoiding timeline disruption.
Transforming Career Services: 50% More Placements
Placed 50% more graduates into full-time careers by streamlining processes, aligning four executive functions, and launching an MVP one-stop website consolidating 25 actions across six platforms. Student satisfaction rose from 25% to 82%, and responsiveness from 30% to 91%.
44% Faster Coach Recruitment—With Potential for 91%
Streamlined coach recruitment and onboarding through a 60-day process redesign, reducing time by 44% (320 hours to 178 annually) and returning two weeks per year to four program leaders. Identified that future automation could cut time by 91%, saving up to 320 hours annually.
Redefining YearUp.org for Instant Clarity
Redesigned YearUp.org to clearly communicate organizational value. Reduced 14 pages to 4, enabling 100% of users to accurately define Year Up’s mission in under 22 seconds—up from 0% after 10 minutes on the previous site.
Redirecting $3M to Empower Career Growth
Avoided $3M+ in unnecessary HR technology spend by uncovering staff were already motivated to reskill. Redirected investment into skill and job mapping, enabling employees to identify career paths and targeted training opportunities.
LMS Transformation: One LMS Roadmap, One Standard Curriculum
Consolidated six LMS roadmaps into one enterprise roadmap and standardized 20+ curriculum versions into a single governed delivery model. Pilot implementation addressed over 70% of user needs and achieved a 4.5/5 satisfaction score.
Centralizing Data to Free Time for Student Success
Consolidated seven data sources into one centralized tool for students. Process change for the Career Services team, resulting in 15% time back a week for outreach to students due to time savings in finding and reporting on data.
UX Community: Unifying UX Leadership and Advocates
Unified 16 UX leaders and over 800 professionals at a Fortune 100 under a shared mission to integrate UX research and design into agile processes across the company using education and UX branding, such as an annual 500+ person conference.