6x
Product, Design, Service and Transformation Award-Winner
$17m
Digital product investment managed
Dozens
Services redesigned end-to-end
5
Teams built and scaled from ground-up
ABOUT ME
Transforming organizations through purposeful design
As a product, design, and technology leader, I coach and build teams that navigate organizations to find untapped potential to delight customers, spark staff joy, and build tangible business value.
I design with AI, digital/tech, services, lean processes, organizational structure, agile, human factors/UX/UI transformation, and high collaboration across teams.
The work we do will elevate your existing goals with rich product experiences that deliver significant value, up-skill cross-functional team members, and energize people and roadmaps.​​​​​​
PORTFOLIO
Featured Case Studies
FORTUNE 100 COMPANY
High Conversion Tech Talent Pipeline
Delivered a new tech talent pipeline for a Fortune 100 company, achieving over 70% new hire conversion. Research, persona, and A/B test-driven design revealed candidates valued skill growth and ethical practices, guiding a successful product launch with just two months of development.
ENTERPRISE OPERATIONS
AI/ML Pilot Scaled Organization-Wide
Connecting high opportunity talent to jobs was a manual and grueling multi-week process that took time away from valuable hands-on Talent support and coaching. System, process, user research, and UX/UI design reduced matching from 58 minutes per young adult to 4.5 minutes.
SALES & DEMAND TRANSFORMATION
Reversing $300k annual loss into Sales operations and digital re-launch
Reversed $300k in annual sunk costs by uncovering through journey mapping that 85% of sales pain points were process-driven, not technology-related. Launched a multi-year transformation including governance, training adoption scorecards, and digital enhancements to unlock ROI.
COACHING & SKILL GROWTH
Team Growth & Development
Coaching, developing, and holistically supporting people
UX Community
Connecting people to ideas and each other
Launched and sustained a 500+ person UX Community at a Fortune 100 with support of 20+ Design Managers. Hosted Annual Internal UX Conference
UX & Product Apprenticeship
Aligning people to knowledge and real-life application
Designed and delivered a UX/Product Apprenticeship to over 30 Professionals. Over a third of graduates have full time UX or product jobs and all have received at least 2 job promotions!
Team Development
Strong teams and culture
Five UX, Product, and Business Service Teams built and scaled. All teams continue to receive investment following my departure
PERSPECTIVE
Product & Transformation
Companies that change might survive, but companies that transform thrive.
- Nick Candito
If it were easy, more product, digital, AI, and organizational transformations would succeed, according to industry experts ranging from McKinsey to KPMG. For example, in 2023; 51% of 400 tech executives shared that neither performance nor profit improved as a result of digital transformation. As recently as 2024, Atomic Work shared that 70-80% of AI projects fail.
However, it is possible.
Most consulting groups estimate that 20-30% of transformations are successful. ​​
So, what makes for a successful transformation? How can you tip the balance in your favor?
Find the North Star
1
Uncover Real Problems
Define meaningful and tangible business and customer needs and goals to achieve.
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2
Find the Crux
Follow the business and customer needs through processes, systems, and experiences to find the root issue(s) that once solved, unlock tremendous value.​​​​​
3
​Hire Curious Leaders
Find people who lead with relationships and deep inquisitiveness that sparks action, design, & rapid trials of solutions.
4
Create Energy & Scale
Build hand-on engagement around problem-solving through design studios, feedback, and communication. ​​​​
MISSION
Outcome-Driven Leadership
Financial resources may be limited, but potential outcomes are abundant. As a business-focused and mission-driven technology leader, I am passionate about investing in real outcomes for real people that improve and transform lives.
I often report into CIOs and work across the executive suite to ensure that organizational investment and resources accomplish and exceed intended goals. Far too often, organizations buy or invest in new 'shiny' technology, and far too often, they invest in the wrong problem, are not prepared with well-defined processes/training/people management, and ultimately do not achieve desired results.
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Beyond product UX/UI design, I frequently invest in and design processes, implement new internal systems, and manage technology change to accomplish what is truly needed. The outcomes of this work are big and often transformational for my colleagues and the internal operations they support. You can check-out a wide range of process and systems designs below.
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Testimonials
Alison is an amazing partner who makes big changes happen. In our partnership, she had a clear vision for where things needed to go and worked closely with her team and our team to bring it to life. Thanks to her leadership and collaborative style—trusting her team but jumping in when it mattered—our AI/ML pilot was a success and ended up being scaled across the organization.
Hyunjun Kim
Consultant, Bill & Melinda Gates Foundation, Social Finance, AdeptID
I'm incredibly fortunate to have had Alison as my UX Manager, design leader, and mentor for over a decade. Alison introduced me to the world of User Experience and has been instrumental in shaping my career. Her advice has guided me through key moments, from developing my skills as a designer, to building and hiring teams and navigating complex challenges with confidence.
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Alison's leadership is truly inspiring. She embodies a user-first philosophy, always championing the belief that what's best for the customer is ultimately best for the business. She has a remarkable ability to foster trust and collaboration across cross-functional leadership teams while also prioritizing the growth and development of her people.
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Alison has been, and continues to be, an incredible mentor and role model. Her impact on my career and the UX discipline is immeasurable, and I'm so grateful for her guidance and support.
Roger Ho
Product Design Manager, Swiss Re, Wayfair, Zillow